Like every other business sector going through changes as a result of advances in technology, today’s automotive dealerships are learning to embrace innovation designed to improve the overall customer experience. That often includes integrating in-car digital technology with hands-on services provided by the dealership, and that’s good news for car buyers looking for maximum value when purchasing.
Take the new in-vehicle technology system offered by Subaru, for example. Subaru Starklink® Connected Services is a system that utilizes an onboard wireless network linked to the MySubaru app via a smartphone. The system lets drivers know what’s going on with their vehicle at all times, bringing added safety and convenience no matter where they’re driving.
More importantly, it instantly connects the car owner to their dealer, who can help troubleshoot when problems occur.
“With the new Connected car app, your car is always connected to us at the dealership,” explained Matthew McKnight, co-owner of the family-run Gemini Motors in Kitchener. “When you’re on a road trip and that check engine light comes on, you call us. Before there was not much we could do over the phone to comfort you. Now, we can help you knowing exactly why the check engine light is on. We can instruct you if it’s safe to keep driving and book a future appointment. Or, we’ll direct you to the nearest dealership and let them know you’re coming.. It’s all about safety. There’s always a touchpoint with you, your car and the dealership.”
Given the high expectations of modern consumers, it’s vital for automotive dealerships to up their game in terms of customer service. Customers walking through the doors of bricks and mortar dealerships have, in most cases, already conducted a great deal of research about the cars they’re targeting for purchase. By the time they’re face to face with a salesperson, people are really looking for an exceptional customer service experience. Also, McKnight said, today’s dealerships offer many advantages you won’t find in independent garages.
“We have fully trained, fully licensed technicians,” said McKnight, whose grandfather launched the dealership in 1966. “We invest a lot of money on tools and systems that other small garages simply can’t offer. Today, it just makes more sense for car owners to go back to the dealership for service, especially if you’re planning on keeping your car for a long time.”
It’s not enough for an established automotive dealership to simply provide a selection of great cars while providing top-notch services to customers. McKnight says it’s important for local businesses to be invested in the community, and that’s something Gemini Motors has committed to since day one.
“We give back to our community,” said McKnight. “Our customers are outdoor enthusiasts, involved in sports and various outdoor activities. We support and promote local cycle club events and triathlons. That’s just something that’s part of our mentality here.”
Visit Gemini Motors at 26 Manitou Drive, Kitchener, or online here.
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