You will soon see the O2 Industries logo at UFC events.
The Kitchener-based manufacturer of reusable respirators has announced a multi-year global partnership with the mixed martial arts organization.
It will see O2 Industries supply UFC athletes with respiratory products for every event.
The partnership launches with this Saturday's UFC Fight Island.
"At O2 Industries, we've designed our respirators to hold up against life's hardest challenges, so we are thrilled that one of the world’s toughest sports has selected us as their official respirator of choice," Rich Szasz, CIO of O2 Industries said in a release.
"We've built our masks to withstand the stressors of high-impact environments, and this partnership is a testament to our ability to protect those in the most physically demanding situations, including front-line workers, police, military and world-class athletes."
O2 branding will be featured in select pay-per-views this year, then during all events in 2021.