Skip to content

United Way raising awareness and funds through 'March of 1,000 Umbrellas'

One in ten people live in poverty in Waterloo Region
Photo courtesy of United Way Waterloo Region Communities

United Way Waterloo Region Communities is asking for our help.

CEO Joan Fisk tells 570 NEWS that the United Way is launching its 2018 campaign next week. 

"The United Way is the second largest social service agency next to the government. In Canada alone, it raises almost over $400-million for local initiatives - in fact, what we raise stays here. The United Way is significantly important for those who don't quite have as much as everyone else does."

In Waterloo Region, one in 10 people live in poverty. 

"It's an efficient way to give - all you need is to give 5, 10, or 15 dollars. It's not major donors primarily - it's a little bit of money from hundreds and hundreds of people across our community. Just a few dollars means so much to so many folks."

United Way is holding a fundraising event next Thursday - the 'March of 1,000 Umbrellas'.

"We'll gather around 11:30 a.m. at Waterloo Town Square, before the march itself gets underway around quarter to noon. We'll walk down King Street and stop at businesses along the way. Everybody's bring an umbrella - if you don't have one, we'll provide one. We'll have some live music, and a few people there to chat about United Way and we're asking the community to raise all this money."

The goal? $8-million. 

"We really back it up to our local campaign - "Are You The One?". Meaning - Are you the one to give? Are you the one that needs help? And our hashtag is - #IAmTheOne. When you look at that whole concept .. you donate because you love where you live, because you can see where neighbourhoods are vulnerable, and you know that you can't always see the face of poverty - it doesn't always look like somebody doesn't have enough food in their fridge."

You can learn more about the United Way and the March of 1,000 Umbrellas by clicking here


Erin Anderson

About the Author: Erin Anderson

Read more
Rogers Media
230 The Boardwalk Kitchener, ON, N2N 0B1 © 2006-2019 Rogers Media. All rights reserved.