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Laurier announces Digital Marketing Apprentice Program for students and businesses

The program will help university/college graduates and businesses with career-focused digital skills to give them an advantage in today's digital economy
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Wilfrid Laurier University is partnering with the Digital Trades School to introduce the Digital Marketing Apprentice Program.

The program will help university/college graduates and businesses with career-focused digital skills to give them an advantage in today's digital economy.

The Digital Marketing Apprentice Program will focus on topics such as e-commerce, website development, digital analytics, and Customer Relationship Management (CRM) platform design.

"By collaborating with the Digital Trades School to create programming, Laurier will help students develop digital skills after they graduate and as they pursue their career aspirations," said Kathryn Carter, associate vice-president of Teaching and Learning at Laurier in a press release. "This programming, paired with Laurier's career development services and experiential learning opportunities, will set recent Laurier graduates up for success."

The seven month course runs from September to March.

Students that complete the course will receive a certificate from the Digital Trades School, a Digital Innovation Skills graduate certificate from Laurier, and professional certifications from program contributors Google, Facebook, Hubspot and Shopify.




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