Skip to content

Google parent company purchases Kitchener-based startup: report

Focals by North is reportedly in the final stages of being purchased by Google's parent company, Alphabet
Focals by North 2.0
Focals by North was founded in the region by graduates of the University of Waterloo. Photo courtesy of @srlake on Twitter.

Google's parent company, Alphabet, is reportedly in the final stages of purchasing a Kitchener-based company for $180 million USD (roughly $245 million CAD).

The report by The Globe and Mail says a person with a close connection to Focals by North, revealed to them that the company had sold very few pairs of the smart glasses, and that there were some days with zero sales.

In February 2019, the Kitchener-based company dropped the price of its first-generation Focals to start at $799, after less than a month of selling their first pair.

Since then, they have come up with a second-generation model, called Focals 2.0.

Designers say the new version will be lighter and sleeker, with a larger display.

Focals by North was founded in 2012 by three University of Waterloo graduates, and the smart-glasses were officially launched in October 2018.

Rogers Sports & Media
230 The Boardwalk Kitchener, ON, N2N 0B1
© 2006-2021 Rogers Sports & Media. All rights reserved.