There are a lot of unseen people who work in the entertainment industry, which took a big hit from the pandemic.
A campaign Tuesday night is looking to shine some light on the difficulties faced by those workers in the business, many of whom are gig workers.
"When COVID hit, mid-March, tours across the country just stopped, it wasn't a slow wind-down," said Michael MacLean, the head electrician at Centre in the Square. "With social distancing rulings and regulations, we can't get together to enjoy the bands, the theatre shows."
"A lot of the employees in this industry are gig workers, so they need the next event to happen in order to have financial stability."
Buildings across Waterloo Region will light up in red colours tonight from 8:30 p.m. to 9:30 p.m., joining other venues and facilities across the country.
The goal is to get the attention of the government for a possible stimulus injection for those workers.
"These people that have had their livelihoods essentially stop for the past seven months will hopefully not be forgotten by the government in the next round of stimulus," said MacLean.
Many people participating will be posting a picture of themselves with a red flashlight to their face on social media.
Among the buildings participating in the region are Centre in the Square, the Aud, the Conrad Centre, THEMUSEUM, the River Run Centre, various Drayton Entertainment buildings, and more.