Hundreds of people lined the side of the building in Westmount Place Plaza Wednesday morning.
The reason? A new store about six years in the making.
T&T Supermarket, an Asian-focused grocery chain, opened their doors in Waterloo to a colourful ceremony.
CEO Tina Lee says it's been a long time coming.
"I've been getting letters, honestly, from residents of Waterloo, and students from the University of Waterloo, for years," she said, "They're the people that inspire me to come."
"The Asian community is still a growing community. But I would say that, together with the student community, is something that we're really excited to bring the T&T offering to."
Of note, the new store features a live seafood bar, an Ontario first.
"What's really intimidating about seafood is cooking it at home," Lee said, "At T&T, you can buy the seafood live out of the tank. You pick it yourself, it flies over to the kitchen on what we call the sea-to-sky highway, we cook it for you and you can eat it on site."
She adds the store is more of a "grocer-raunt," combining the shopping experience of a grocery store and the dine in experience of a restaurant.
She says they have an offering that appeals to everyone, whether you're of Asian descent or not.
And it's having a positive impact on the local job front, 120 jobs were created with the opening of the store.
It's located at 50 Westmount Road North.
Part of the opening ceremony, we have some lion dancing, very cool! pic.twitter.com/wWMqG3fadP— Mark Pare (@MarkLPare) December 5, 2018